Increase Exposure & Revenue Through Google Shopping

usavac-logo-web-2013site-vers2USA Vacuum www.USAVacuum.com was running pay-per-click text ads and was looking to create greater volume with more sales, but their text ad performance was nearing its maximum capacity. We decided to introduce them to Google Shopping to reach a whole new set of users. We imported their feed from their shopping cart into IM-FEED, our data management system, where we set up all the required parameters for pushing out to Google hopping. We engaged the client to form a product strategy for going live. As we were building the clients first Google Shopping campaign, all best practices, data integrity & optimization was implemented from the outset.

Actions

  • Strategized with client to determine bidding approach for campaign build out & feed launch.
  • Tested different product segmentations to find the best performing campaign structure.
  • Made changes to the data feed to ensure product titles appeared neatly and were coherent on the SERP.
  • Ongoing optimizations to improve on ROI and grow revenue.
  • Took advantage of custom fields to ensure the client was showing product listing ads for some of our top performing keywords.

Results

With the additional revenue that Google Shopping added, overall revenue increased by 180% over 4 months. The following statistics showcase the percentage of overall growth from running text ads, to running text ads and Google Shopping.

 


Overall Revenue improved by 180% over four months


 

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