The Beauty Of Being Boutique

There are many different agencies in the Search Engine Marketing space, with many of them claiming to do it all. Well for those that can cover every angle of every space, we tip our hats to them, that is a lot of ground to cover. At Internet Marketing Dot Net, we decided to become specialists in Direct Marketing. We love crunching data, talking strategy and collaborating with our team & clients. The Direct Marketing space is ever changing, with many new tools and beta software being released everyday that can have a positive impact on the approach to campaign management and performance.

We focus on your KPI’s and make sure we work towards achieving them with bottom line CPA, ROAS reporting. We are Direct Marketing without the fluff!

What We Offer

Paid Search

Paid Search is an internet advertising model where advertising is done within the sponsored listings of a search engine or a partner site. You pay each time your ad is clicked (pay-per-click – PPC).

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What You Get

Account Audit (If applicable)

We have found that many triggers for bad performing campaigns or accounts can be addressed by simply implementing the basic fundamentals, many of which have often been overlooked or not adhered to. Poor performance is often compounded by weak or surface level strategies, poor communication and infrequent & unfocused reporting.

When conducting audits, we have found that most of the time we are able to spot opportunities and identify problems that when resolved will not only save you money but improve ROI.

Dedicated Analyst

All of our analysts are Google Certified and are highly skilled. Our analysts take great pride in being an extension of your team and will ensure frequent and honest dialogue so that you will always know and understand where we are at, where we are heading and how we are going to get there. Whilst you will be appointed your own dedicated analyst, we work in a collaborative team environment and practice peer reviews, this means that not only do you get an extra set of eyes on your account but you also get more brain power!

Campaign Setup & Build Out

When building out campaigns, failing to exploit every feature available to its full extent is often down to the fact that it can be very time consuming. In order to stay competitive it is critical to maximize your campaign potential.

We use our own Keyword & Ad Group Tools in order to speed up the build out process along with finding every keyword opportunity out there.

By using these tools, it allows us to maximize your account potential and react dynamically when market changes occur. Our Technology tools allows us more time to analyze and strategize.

Bid Management

Whilst Google does offer automated bidding options, our approach is more hands on. Our analysts spend a lot of time setting up their campaigns in a way that it allows for dynamic and detailed segmented bidding. The biggest challenges in managing bids is being able to specifically identify what is working and what is not working and limit bid changes to those keywords, group of keywords, ad-groups or ads. In order to implement good bidding decision, good tracking & reporting is critical.

Split Testing

It all starts with an ad. Ads can bring your high quality traffic, low quality traffic, or something in between. Our Analysts continually split test adcopy from the moment they start building out your campaigns, to ensure that the most relative and best performing ads are showing so you can get the right traffic to your site. Also, once you have attracted people to your website with a great AdWords ad, you are likely to want to make sure they can easily find the information or product they’re looking for. We make sure our ad copy and your landing page are cohesive so that customers can find what they’re looking for. In turn, this can help you increase your revenue and make the most of every visitor who comes to your website.

Reporting

With weekly phone calls and bottom line reporting (ROI), you will be kept up to date with your analyst’s strategies and their performance. We believe in being an extension of your team and as such, total transparency and clear communication is a must for us to succeed. We know that not all clients have the same key performance indicators and as such we create custom reporting templates that suit your needs.

How Ads Are Displayed

The standard type of Text ad includes a link to your website and a description or promotion of your product or service. Text ads include a title that’s also a clickable link to your webpage, one or two lines of text, and your website address.
These ads can appear on Google search results pages and across the Google Network as well as on Yahoo’s Bing Network.

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Display advertising lets you

  • Create all types of ads – text, image, interactive and video ads.
  • Place those ads on websites that are relevant to what you’re selling.
  • Show those ads to the people that are likely to be most interested.
  • Manage and track your budget, campaigns, and results.

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Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without purchasing anything, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

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Shopping Channel Management

Shopping Channel Management encompasses importing a product catalog all the way to exporting and managing product listings among the various comparison shopping engines.

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What You Get

Account Audit (If applicable)

We have found that many triggers for bad performing campaigns or accounts can be addressed by simply implementing the basic fundamentals, many of which have often been overlooked or not adhered to. With sound fundaments, we also excel in communication and reporting on your KPIs.

When conducting audits, we have found that 80% of the time we are able to spot opportunities and identify problems that when resolved will not only save you money but improve ROI.

Dedicated Analyst

All of our analysts are Google Certified and are highly skilled. Our analysts take great pride in being an extension of your team and will ensure frequent and honest dialogue so that you will always know and understand where we are at, where we are heading and how we are going to get there. Whilst you will be appointed your own dedicated analyst, we work in a collaborative team environment and practice peer reviews, this means that not only do you get an extra set of eyes on your account but you also get more brain power!

Campaign Setup & Build Out

Campaign Structure is a huge factor in performance, which is why we put so much emphasis on it. The right ad group and custom label layers will allow us proper visibility and control in your shopping campaigns.

Additionaly, when building out campaigns, failing to exploit every feature available to its full extent is often down to the fact that it can be very time consuming. In order to stay competitive it is critical to maximize your campaign potential.

Feed Management

In order to maximize your volume, we push you out to multiple shopping engines which each have their own systems in place. We’re experts in working with shopping engines and understanding how to improve and measure performance.

It is crucial to ensure that your feed is optimized for each engine. Our feed management tools allow us to make rule-based changes to your feed in order to optimize your titles, descriptions, and feed each engine properly.

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Bid Managment

Whilst Google does offer automated bidding options, our approach is more hands on. Our analysts spend a lot of time setting up their campaigns in a way that it allows for dynamic and detailed segmented bidding. The biggest challenges in managing bids is being able to specifically identify what is working and what is not working and limit bid changes to those keywords, group of keywords, ad-groups or ads. In order to implement good bidding decision, good tracking & reporting is critical.

Reporting

With weekly phone calls and bottom line reporting (ROI), you will be kept up to date with your analyst’s strategies and their performance. We believe in being an extension of your team and as such, total transparency and clear communication is a must for us to succeed. We know that not all clients have the same key performance indicators and as such we create custom reporting templates that suit your needs.

Where Your Products Show

Comparison shopping engines allow shoppers to view information on the product they are interested in purchasing from participating retailers, including pricing, description, color, etc. That information is displayed on a single results page in response to a shopper’s search query, so shoppers can compare merchants to find the best overall value.

CSE engines include Google Shopping, Shopzilla, Shopping.com & Pricegrabber, and more. When the product ad is clicked, the shopper is taken to your respective product landing page on your site. Merchants then pay for each click thru to their website (or CPC/PPC).

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With Market Places (such as Amazon, buy.com etc), the products from the feed list within the search results as cataloged items allowing shoppers to compare product options such as price and shipping costs.

Unlike CSE’s, the purchase of the product is done within the Market Place and not on the suppliers website.

While the difference between the two is almost indistinguishable for customers, this is not the case for merchants.

Rather than a CPC program, Marketplaces charge merchants a percent of each sale, which varies dependent on the merchant site. This drastically shifts merchant strategy.

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How can we help you?

Request a consultation!