The Beauty Of Being Boutique
There are many different agencies in the Search Engine Marketing space, with many of them claiming to do it all. Well for those that can cover every angle of every space, we tip our hats to them, that is a lot of ground to cover. At Internet Marketing Dot Net, we decided to become specialists in Direct Marketing. We love crunching data, talking strategy and collaborating with our team & clients. The Direct Marketing space is ever changing, with many new tools and beta software being released everyday that can have a positive impact on the approach to campaign management and performance.
We focus on your KPI’s and make sure we work towards achieving them with bottom line CPA, ROAS reporting. We are Direct Marketing without the fluff!
What We Offer
Paid Search
Paid Search is an internet advertising model where advertising is done within the sponsored listings of a search engine or a partner site. You pay each time your ad is clicked (pay-per-click – PPC).
What You Get
When conducting audits, we have found that most of the time we are able to spot opportunities and identify problems that when resolved will not only save you money but improve ROI.
We use our own Keyword & Ad Group Tools in order to speed up the build out process along with finding every keyword opportunity out there.
By using these tools, it allows us to maximize your account potential and react dynamically when market changes occur. Our Technology tools allows us more time to analyze and strategize.
How Ads Are Displayed
These ads can appear on Google search results pages and across the Google Network as well as on Yahoo’s Bing Network.
- Create all types of ads – text, image, interactive and video ads.
- Place those ads on websites that are relevant to what you’re selling.
- Show those ads to the people that are likely to be most interested.
- Manage and track your budget, campaigns, and results.
Shopping Channel Management
Shopping Channel Management encompasses importing a product catalog all the way to exporting and managing product listings among the various comparison shopping engines.
What You Get
When conducting audits, we have found that 80% of the time we are able to spot opportunities and identify problems that when resolved will not only save you money but improve ROI.
Additionaly, when building out campaigns, failing to exploit every feature available to its full extent is often down to the fact that it can be very time consuming. In order to stay competitive it is critical to maximize your campaign potential.
It is crucial to ensure that your feed is optimized for each engine. Our feed management tools allow us to make rule-based changes to your feed in order to optimize your titles, descriptions, and feed each engine properly.
Where Your Products Show
CSE engines include Google Shopping, Shopzilla, Shopping.com & Pricegrabber, and more. When the product ad is clicked, the shopper is taken to your respective product landing page on your site. Merchants then pay for each click thru to their website (or CPC/PPC).
Unlike CSE’s, the purchase of the product is done within the Market Place and not on the suppliers website.
While the difference between the two is almost indistinguishable for customers, this is not the case for merchants.
Rather than a CPC program, Marketplaces charge merchants a percent of each sale, which varies dependent on the merchant site. This drastically shifts merchant strategy.