With PrestaShop, you have an excellent eCommerce platform for your online business. Google Shopping, though, can bring quite a few problems when you export your PrestaShop feed. Google Shopping can be very exacting with their requirements, and setting up your feed can be problematic at times. And if you didn’t realize it yet, it can get quite confusing when you take your business global.

Problems with Multiple Languages and Currencies for Multiple Countries

It’s one thing to deal with just a single country which has one language and one currency. But then you come across situations when there’s no such thing as a simple correspondence.

  • Sometimes a country will have multiple languages. Canada, for example, uses English and also French in some areas. In the US, it may no longer be enough to use English—too many people in the country speak Spanish (and Spanish only). Switzerland uses French, Italian, and German, and their national languages include Romansh.

  • It can also get complicated when it involves countries that share a language but have different currencies. English is spoken in the US, UK, Australia, and New Zealand, but each of these countries uses different currencies.

  • You have to make sure that your products are displayed properly in your PrestaShop website with the right currency for each feed.

  • Then of course you have to make sure that Google accepts all of your feeds for all the countries. This is not always a piece of cake.

The Easiest Solution

Of course, you can always try to do this manually. You just have to make sure you know what you’re doing. It really helps you if you don’t do it yourself. You should just let a pro handle it for you. And if you’re already a pro and you’re helping a client with their PrestaShop website, then you still don’t have to do it manually as well.

Your expertise can very well just serve you in evaluating various modules that can help you with multiple feeds for multiple countries, currencies, and languages. You can test out module so that you can find out if a module is actually compatible and complaint with the multishop feature in your version of PrestaShop. Some modules may claim to be compatible with certain versions, but that may not always be the case.

You can also check out the modules which offer other features that can help you export your PrestaShop feeds to Google Shopping without any problems. And of course, you also need to see if the price is worth it. Some modules have free versions, but those may have bugs and problems that make you pay in other ways—with extra time, effort, and headaches.

Then there are modules like Google Merchant Center, which claim to help you deal with multiple currencies and languages seamlessly. This module says that it has features that fully comply with Google Shopping requirements, but you should check first if this module is worth the 90 € price tag when other modules cost far less.

If you still need help, we would be more than happy to help you set your PrestaShop product feed. Just give us a call now!

If your export is successful, you can now easily submit your PrestaShop feed to Google Shopping. Afterwards, you can really optimize your Google Shopping campaigns with IM-PACT.