Merchant Advantage is one of the older feed platforms that used to only be available as  downloadable Windows software. It now has a web interface, but numerous issues prevail.


Lagentia uses Feedonomics for product feed optimization over Merchant Advantage because the level of optimization allowed by Feedonomics far exceeds any other platform. Here are a few interesting examples:


Self-service vs Full Service

Merchant Advantage is self-service, so after training, you need to perform all your own feed optimizations. Support can be sluggish and take days before you get an answer

Feedonomics is self or full service, and has 24/7 support.



Merchant Advantage has a platform fee but also charges by data load, meaning every time you import or export data, there is an additional cost. Merchant Advantage also has year-long contracts, which can be annoying. Feedonomics has a flat monthly fee, and no long term contracts.



While you can create a feed to list on some marketplaces, Merchant Advantage doesn’t support automated uploads or order/inventory sync with the most import of them all – Amazon. Feedonomics supports common eCommerce platforms like Shopify, BigCommerce, and Magento mixed with marketplaces like Amazon, Walmart, and eBay.


Google Merchant Center Alerts

Feedonomics has Google Merchant Center Alerts, so whenever disapprovals happen you get alerted, which can prevent your most profitable products from becoming inactive.


Read More Comparisons of Product Feed Platforms

ProductsUp vs Feedonomics

GoDataFeed vs Channel Advisor

GoDataFeed vs Feedonomics

Merchant Advantage vs Feedonomics

Lengow vs Feedonomics

DataFeedWatch vs Feedonomics

Channel Advisor vs Feedonomics