When it comes to eCommerce, cutting down on unnecessary costs is crucial if you want to maximize your revenue. That means you need to make a lot of decisions about problems that don’t always have a clear answer. So even if you’re using PrestaShop as your platform, you still have decisions to make along the way.

One decision you really need to settle quickly would be whether to save on expenses by uploading your products to Google Shopping manually, or to use modules.

Manual Uploads

On the face of it, this option makes a lot of sense. First of all, PrestaShop is supposed to be easy to use, even the process of uploading your products to Google Shopping manually. It seems simple enough; you just download your products into a csv file. You then add and change the headings to comply with the stringent Google heading requirements as a spreadsheet, and then you’re ready to upload to Google Shopping.  It’s that simple, and there’s no added expense.

But of course, the common problem of updating your product availability can come up. Google needs to be informed about this, and it does go out of its way to check. If it happens that a product is out of stock and you fail to inform Google, then some harsh punishment may result. Google may even remove your products and suspend your Merchant account, which would spell disaster for you.

Automatic Modules

Fortunately, we have modules that claim to do these things automatically. But you need to keep in mind that using these modules cost money, so you have to decide whether the benefits outweigh the cost or if you’re better off uploading your products manually.

With automatic modules, your options can include:

  • Export Google Shopping Module. Here all the mandatory files required by Google are supported. These of course include product availability. It even includes shipping weight plus a short description for your PrestaShop product.  You can also use an auto-complete tool to choose the Google product category for each active language of your shop. It costs about 30 €.

  • Module GoSynco Google Shopping. This one is a bit pricier at about 50 €. It also automatically manages the data for your products without having to fiddle with anything. It is completely standardized and is compliant with all the Google requirements. It’s compatible with the versions v1.3.0.0 to v1.6.0.6 of PrestaShop.

  • Google Merchant Center. This one weighs in at a rather expensive 90 €, but the review ratings are quite impressive. Here, it has a file to set up a CRON task on your server that updates and synchronizes your feed with Google. If you can’t do that, then you also have the option to generate the XML on the fly to update the feed automatically.

Conclusion

So which option is best? We can’t give you any definite answers, unfortunately, because in the end the decision lies with you. And it’s essentially a gamble. You can’t really know the right answer unless you try each option out, and there’s an element of luck involved.

 

If you still need help, we would be more than happy to help you export your PrestaShop product feed to Google Shopping.

If your export is successful, you can now easily submit your PrestaShop feed to Google Shopping. Afterwards, you can really optimize your Google Shopping campaigns with IM-PACT.