These days almost very major retailer is already on channels like Google Shopping.

So how do you stand out from all the other retailers?

Besides better Adwords campaigns which we can help with, the best ways are with a better optimized feed.

You might be surprised how many merchants simply send their feeds directly from their website to Google Merchant Center without any optimization in between.

Not only does this hurt you on the Adwords campaign front because you aren’t able to set your bids granularity with terrible product_types and google_product_category, but it also hurts you because your titles and descriptions might be weak.

When we audit feeds using our product feed platform Feedonomics, we are often shocked at how many product nouns and adjectives are missing from one of your most important attributes – your product titles.