Google Shopping Ads (also known as PLA’s or Product Listing Ads) are ads that showcase advertisers products on the search results page, with a picture, price and link to the product page.

Unlike text ads, where advertisers bid on keywords they want to show up for, in shopping ads advertisers bid on what products they want to show up for.Learn More

Pay per click (PPC) is an internet advertising model used to direct traffic to websites in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

PPC ads typically appear on the top of the search results, along the right side, and at the bottom of the search engine results pages.Learn More

The Display Network is a group of more than a million websites, videos and apps where your ads can appear. Sites in this network show relevant AdWords ads. With remarketing, you can reach customers who have shown an interest in your product or service by visiting your site and show them relevant ads across the Google Display Network. It’s a powerful way to match the right people with the right message.Learn More

Our technology offers us many tools & features which we have developed to improve account integrity and make campaign optimization efficient, concise and all encompassing. This allows our analysts more time to analyze and strategize your account. We developed IM-Pact ™ to gain market related and comparative insights for our clients product performance and IM-Feed ™ to better manage product feeds to multiple shopping engines. Learn More

Each of our analysts possesses incredible talent coupled with extensive experience
to ensure that your business will reach its goals. We take extra care to understand
our customer’s requirements for success.

Due to our client portfolio and an annual marketing spend in excess of $25m, our company is a credited Google Partner & all of our analysts are Google Certified.

With weekly phone calls and bottom line reporting (ROI), you will be kept up to date with your analyst’s strategies and their performance. We believe in being an extension of your team and as such, total transparency and clear communication is a must for us to succeed. We will establish KPI’s based on CPA Cost Per Acquisition, ROAS Return On Ad Spend) to ensure that you are succeeding and profitable. We focus on clean bottom line reporting with no fluff.

Close to everyone’s hearts, is a very high value placed on transparency & communication, one which transcends our business and flows through our staff and onto our clients. We will do our best for you, and you can trust us to tell it to you like it is!

The Lagentia team is enthusiastic and committed to every challenge that comes our way. Get to know us, you will see we make a great team.